When design and nature meet, something magical happens, and that’s exactly what unfolded during the recent collaboration between Chattels & More and UrArtU, the floral artistry brand led by Gurgen Yeritsyan (Gosha). Known for transforming flowers into sculptural expressions of emotion and culture, Gosha brought his signature style to life in a pop-up that captivated every visitor.

Floral art that tells a story

UrArtU’s philosophy is simple yet profound - every flower has something to say.

From the romantic language of roses to the joyful presence of sunflowers, each arrangement is crafted to evoke emotion. For Gosha, flowers aren’t just beautiful, they’re expressive, alive, and layered with meanings. His creations tell quiet stories of love, nature, and the seasons, designed to be seen and felt.

“Let the flowers guide you,” he says. And that’s exactly what he does, working with each bloom’s natural character to shape art that feels organic, intentional, and deeply personal.

A perfect match

The collaboration with Chattels & More was a natural extension of shared values. Known for its curated selection of contemporary home décor, the brand provided a thoughtful setting for UrArtU’s floral statements.

Both brands celebrate quality, sustainability, and emotional design. Together, they crafted an experience where flowers served as meaningful centrepieces that were artful reflections of the space they inhabited, and not merely decorative elements.

“We wanted to create something visually stunning but also carefully considered,” says Gosha. “Chattels & More’s ethos aligned beautifully with ours.”

Rooted in heritage. Designed for today.

Gosha’s style is a modern interpretation of heritage. Drawing inspiration from the ancient Urartian civilisation, renowned for its reverence for beauty and nature, UrArtU’s arrangements balance old-world craftsmanship with minimalist restraint.

Rather than replicate tradition, Gosha reimagines it. Patterns are simplified, forms are refined, and scale is used creatively. The outcomes are designs that feel both timeless and fresh, deeply rooted yet unmistakably modern.

Floral design as emotional architecture

What sets UrArtU apart is the emotional architecture behind each piece. Flowers are chosen not just for their appearance but for their emotional tone, just as roses speak of passion, lilies offer purity, and sunflowers radiate optimism.

Every arrangement is a conversation between nature and culture, space and story. Whether setting a mood, transforming a room, or marking a special occasion, UrArtU’s designs aim to build meaningful connections.

Sustainable, maximal, and handcrafted

Looking ahead, UrArtU is embracing design trends that reflect both innovation and soul.

• Sustainability is at the forefront - natural, ethical materials and waste-conscious practices are now a non-negotiable part of the brand’s process.
• The return of maximalism is also influencing new work, where colour, texture, and personality are celebrated.
• A love for earthy tones, handcrafted detail, and cultural depth continues to guide the creative path.

It’s a balance of minimal and maximal, heritage and modernity—creating floral art that’s both grounded and expressive.

An experience for the discerning eye

In Dubai’s luxury design landscape, UrArtU stands out not just for its aesthetic but for its intention. Gosha offers a bespoke service, tailoring each arrangement to reflect the individual’s story, space, and sentiment.

This high-touch, personalised approach, paired with ethical sourcing and refined craftsmanship, creates a premium floral experience that resonates with the city’s design-forward clientele.

An artistic journey in bloom

UrArtU began with a simple desire - to bring depth and purpose to floral design. Gosha doesn’t see flowers as trends or props, they’re living art, infused with emotion, memory, and spirit.

The Chattels & More collaboration was a celebration of that vision. Together, they highlighted the power of thoughtful design to transform the everyday. It was an invitation to pause, feel, and connect through flowers that speak without words.

Chattels & More is proud to have collaborated with such a distinctive artistic voice and looks forward to more moments where design, nature, and story converge.

Visit UrArtU Flower Studio at Chattels & More, Mall of the Emirates or book through the link below

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